Nielson: One in Five GTA IV Owners are Underage
Nielson surveyed Grand Theft Auto IV owners and found some interesting results. First of all, they found that 17 % of GTA IV owners are between the ages of seven and sixteen. I’m sorry to say it, but this isn’t a completely shocking number; just look at how many high pitched voices play GTA IV multiplayer. And I’m sure the underage attach rate for other M-rated games (think Halo 3) is even higher.
What is interesting, however, is the amount of underage kids surveyed that managed to buy the game themselves. 61% of these minors were able to walk into a store and purchase this game, according to this survey. Personally, I believe the actual percentage is much lower than this because rules have gotten much stricter and almost all game stores check ID’s now. And I’m sorry, but I don’t think a seven year old is going to pass as an adult, no matter how legit his fake ID looks.
The other 39% of minors who managed to get their grubby little hands on this game were given it by someone they know. Interesting enough, most of these givers were parents as 80% of the underage kids who received this game were given it by their parents. The other 20% were given GTA IV by other family or friends. This number seems very accurate, as I’m sure there are plenty of adults out there who believe that the big black M on video game boxes stands for “monkeys” or something. I agree, these people need to be educated about what they are buying their children.
Also noted in the report was the fact that 25% of Xbox 360 version buyers stated that they chose the Xbox 360 version because of the exclusive DLC. I guess that $50 million was well spent, Microsoft. As for the underage owners news, expect that to hit Fox News tonight.










This post has 2 comments
August 16th, 2008
Truthfully who cares…Parents dont cause there mainly the ones that are buying the game for there underage children.Nd once they buy it for there child then they complain about the content of the game…WTF.If the parent of the underage child would take 3 seconds to read the rating on the cover nd why it is rated that way they could avoid that.But if the parent has read the rating dont think its suitable for there child nd still buys it its not the game companies fault for making nd selling the game its not the childs fault for wanting the game Its the parents fault for buying the game.
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August 18th, 2008
Great for Rockstar.
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